Anything from planning the perfect party, making music videos on YouTube, arts & crafts… you name it, I’ve tried it.

I’ve always felt lucky to know where my path was headed. Brand identity captured me early, and more recently, I’ve been diving into campaign strategy in the CPG space — finding the balance between creativity and impact.

Everything I know, I learned boots on the ground, on the job, figuring it out as I went. Basic design and composition principles came naturally, and I’ve never stopped learning—new skills, new ideas, new ways to tell a story.

Creating isn’t just what I do, it’s who I am.